Every heartbeat counts, and within the Medicine Hat area, the Medicine Hat Hospital and Health Foundation serve as its vital pulse. Recognizing their urgent need for new cardiac equipment to maintain the highest standard of care, we launched a campaign to rally community support. Here, I had the opportunity to conceptualize, shoot, and design the campaign's call-to-action book, microsite, commercial, and digital/print campaign collateral. Rooted in the understanding that the impact of a cardiac crisis extends beyond the hospital bedside, affecting the lives of patients' families and friends, this campaign aims to spark action. In emergencies, every second counts, leaving behind fragments of life. The photography captures these remnants. The large book showcases patient testimonials, while the small one at the centre highlights the foundation's community support efforts.

Photography: Jason Stang