Every heartbeat counts, and within the Medicine Hat area, the Medicine Hat Hospital and Health Foundation serve as its vital pulse. Recognizing their urgent requirement for new cardiac equipment to uphold the highest standard of care, they turned to WJ Agency. Here, I had the opportunity to conceptualize, shoot, and design the campaign's call-to-action book. Rooted in the understanding that the impact of a cardiac crisis extends beyond the hospital bedside, affecting the lives of patients' families and friends, this campaign aims to spark action. In emergencies, every second counts, leaving behind fragments of life. The photography captures these remnants. The large book showcases patient testimonials, while the small one at the centre highlights the foundation's community support efforts.

Photography: Jason Stang