WJ was getting ready to send out their annual holiday cards, but the thought of making some basic bifolds had us feeling like we drank too much eggnog. They wanted and needed something more – something that could stand alone, figuratively and literally. Enter the idea for the award-winning direct mail campaign, The Curious Invitation: Braving the Unknown. Here I had the opportunity to provide art direction, collab with a local artist and get my writing chops to work along with our copy writer, to come up with the following whimsical story book.