Grande Prairie Regional Hospital Foundation tasked us with developing a campaign to raise $30 million over five years to address critical healthcare service gaps in the region. With a tight campaign budget, we had to be strategic in our approach—but that didn’t stop us from creating a powerful, emotionally resonant campaign that spoke directly to the people of Grande Prairie.

At the heart of the campaign was a simple yet urgent message: healthcare should be accessible close to home, without requiring long, burdensome trips to larger cities. As the art director, I led the creative execution, developing a comprehensive suite of materials, including a case for support that served as the foundation of the campaign, a dedicated website, digital ads, print collateral, pull-up banners, and a grassroots video for web and social media.

This is just the beginning—there’s more exciting work ahead as the campaign continues to grow.