Claystone Waste Ltd. (Claystone) is a leading waste management company in central Alberta. They chose to partner with WJ, seeing the potential that the branding and marketing services could offer their ambitious plans for expansion. First, I updated their brand to reflect their positive, eco-friendly outlook. Then, I devised a long-term strategy incorporating social media management, creation of a brand new website, annual reports, stationary suite, swag, and much more.